Ofcom confirms online shopping is on the rise

Small Business Advice 12 December 2013

A new report from Ofcom has confirmed that online shopping is on the rise in the UK, with figures showing that there was a 16 per cent rise in 2012, as compared to 2011.

According to the research, the average spend was £1,175 compared to £1,017 the year before, which is actually more than double the average spend per head than was the case for other countries involved in the survey.

What’s more, the research suggested that consumers in the UK are generally more confident in the security of these sites than their counterparts from elsewhere.

Reflecting on this statistics, Ofcom’s Director of Research, James Thickett, observed that the online retail industry is in good shape.

In particular, it was noted that consumers are benefiting from cheaper access to mobile phones, landline and broadband deals in comparison to those consumers who are in France, Italy, Germany, Spain and the USA.

“Consumers in the UK are benefiting from one of the world’s most price competitive marketplaces for communication services,” he said.

“Telecoms bills have been falling in real terms in the UK for the past ten years. However, consumers are not just benefiting from cheaper deals – they are also getting much more for less, as the quality and range of telecoms services has expanded hugely in that time.”

The report also noted that the UK is home to the population who are most aware of 4G technology, though this is generally unsurprising given the level of coverage regarding the service seen in recent times.

Last month, the IMRG Capgemini e-Retail Sales Index confirmed that online spending performs an increasingly important role in the state of the wider economy.

Indeed, British shoppers spent as much as £6.7 billion online, which serves as a further indication of its ever-increasing importance to the UK.

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