Families set to spend £3bn on gadgets

Data Insights 29 November 2013


A new report has shed more light on the prospective consumer trends this Christmas, with research suggesting that parents will spend an average of £243 on electronic gifts for their kids.

The study, conducted by uSwitch.com, said that on a collective basis, parents will be splashing out more than £3 billion on tech gifts for their kids.

Some 16 per cent of respondents actually said that they will go even further and spend £400 or more on tech for their children this Christmas.

The most wanted gift for 2013 is a tablet, with one in four parents confirming their intention to buy one of these devices.

What’s more, it has been revealed that 17 per cent of parents are looking to buy a video game for their child, while 13 per cent are weighing up the prospect of buying a smartphone.

“Many families are preparing for a tech-tastic Christmas this year, with many kids demanding the latest gadgets whatever their age. For many, this will mean that the pressure is on to juggle Christmas wish lists with household budgets,” remarked Ernest Doku, a telecoms expert at uSwitch.com.

He added, “However, despite some tablets costing upwards of £350, the advent of many cheaper versions – from high street retailers Argos and Tesco, as well as Google’s bargain priced Nexus tablet – may be the solution for parents looking to keep both their kids and their bank managers happy.”

Added to this, some 36 per cent of respondents suggested that they would spend even more on presents in 2014.

Earlier this week, a report by Visa Europe predicted that UK shoppers will spend record sums through website payments on the busiest day for the retail industry in the run-up to Christmas 2013.

Mega Monday, as it has been dubbed by Visa Europe, is set to occur on Monday (December 2nd), the day that is supposed to mark the unofficial start of Christmas shopping.


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