Brits can’t resist the temptation to shop onlineData Insights 16 April 2013
We spend some £4,000 a year online while at work – so is your business making the most of online?
A new report has revealed that Brits simply cannot resist the temptation to shop online, even when they should be concentrating on other things.
The study, conducted by Sheilas’ Wheels home insurance, confirmed that Britons are spending almost £4,000 a year online while at work.
On average, consumers spend £314 a month from the comfort of their desk, according to the study, which found that more than half (51 per cent) surf the web at work at least once a day for goods.
Some 41 per cent of employees will, in fact, happily forgo a lunch break just to surf the web for the best deals.
Reflecting on the report, Jacky Brown, at Sheilas’ Wheels home insurance, told The Scotsman, “It is no surprise that the long hours culture in Britain has led many workers to shop online and treat themselves to some well-deserved indulgence.”
She added, “As a result, workers are not just limiting themselves to buying food and drinks at lunchtime and instead they are heading online or out to the shops to buy anything from clothing and shoes to DVDs and games.”
Some 52 per cent of those polled bought gifts and cards online while at work, thereby making them the most popular items to purchase.
Thereafter, DVDs and games (51 per cent) and tickets to sports, music and theatre performances (45 per cent) were found to be the most popular.
More specifically, it was revealed that men were more willing to flash the cash, spending an average of £86 a week compared to £68 a week for women.
And perhaps even more intriguingly, it was confirmed that a third of men would have goods delivered to work rather than home.
This comes shortly after a report from the Office for National Statistics (ONS) confirmed that the online retail sector is expanding at an impressive rate.
The ONS said that the average weekly spend online in February 2013 was estimated at £540.5m, an increase of 10.1 per cent compared with February 2012.